I. Analysis of the current situation of the baby cart industry
In addition to being the baby’s favorite means of transportation for walking, it is also a must for mothers to take their babies shopping. However, there are many different types of strollers, depending on the growth and use of the baby.
According to the Japanese national standard, baby carts can be basically divided into type A and Type B. Generally speaking, Type A is a spacious, reclinable, comfortable trolley that starts at 2 months of age; Type B is a light and easy to carry cart that is used from the age of six months.
Baby cart, originated in Europe, has been more than three hundred years of history, but in China only more than ten years, and China has become the world’s largest stroller manufacturer, some foreign safety substandard and banned models, but filled with the domestic market, at any time to threaten the safety of the baby. As of 2013, trolleys on the market can be roughly divided into two categories: luxury (full lying down, half lying down) suitable for general home use, long time outside, and lightweight (also known as umbrella car) suitable for frequent going out with emphasis on light. There is also a special role in the outdoor, tire larger (such as bicycle inflatable tires) can push the baby to run.
China has a large population, more than 10 million people are born every year, so there are broad prospects for the market of babybarrow. By the end of 2019, the total population of the Chinese mainland (including the 31 provinces, autonomous regions and municipalities directly under the Central Government and the active service members of the People’s Liberation Army, excluding Hong Kong, Macao SAR and Taiwan Province as well as overseas Chinese) was 140.5 million, an increase of 4.67 million over the previous year.
From 2010 to 2016, the annual population born in China increased from 15.92 million to 17.86 million. In particular, due to the impact of the policy of having a second child since November 2013, the number of births in 2014 increased by 470,000 compared with 2013, and the birth rate increased by 2.87 percentage points. Since the universal two-child policy was introduced in 2016, China’s new population has surged, increasing by 1.31 million compared with 2015. In 2018, 15.23 million people were born. In 2019, 14.65 million people were born, with a birth rate of 10.48 per thousand.
Analysis on the trend of birth population in China from 2011 to 2019
According to the report on the Development Status Survey and Trend Analysis of China’s Baby cart Industry from 2020 to 2026, the total retail volume of baby carts in the domestic market in 2019 was 14.72 billion yuan, an increase of 11.5% over the previous year. Among them, the total retail volume of online channels was 5.61 billion yuan, accounting for 38.1%, an increase of 1.9 percentage points over the previous year.
Second, the development prospect of shared child stroller industry
From shared goods to shared travel, the sharing economy model has emerged in endlessly, popularized and spread rapidly in various fields, and been widely recognized by the market. While the performance of traditional industries is declining, the sharing economy remains the strongest growth engine. On the other hand, the latest national census statistics show that the number of infants and toddlers 0-7 years old in our country reached 130 million, among which the number of infants and toddlers 2-7 years old exceeded 90 million, which endowed the demand for sharing children travel with a considerable market prospect. Under the huge market potential of the sharing economy + the demand for children travel, Wittin walking children and sharing baby buggies emerged at the historic moment.
The market just needs to be huge, sharing baby carriage to become the next 100 billion market
The current sharing economy mainly focuses on the adult market such as bicycles, cars and power banks, while the parent-child travel market is still blank. For Chinese parents, traveling with children is a big problem, and the heavy buggies are a pain for parents. With the rigid demand of parent-child travel as the key point, Wetin-shared stroller provides children’s stroller rental service for families between 2 and 7 years old in shopping centers, scenic spots and other public places. Users can rent strollers by scanning the code and paying without any deposit, which is convenient and fast.
In addition, coupled with the favorable influence of the “two-child policy”, the market of children’s carts in China is continuously heating up, and there will be more and more scenes of sharing baby walking carts. With convenience as the core, the shared stroller for children meets the needs of children, parents and travel scene carriers at the same time. It is a necessary supporting facility for business areas and scenic spots, with high frequency and rigid demand. The market has a limitless future.
Post time: May-05-2023