What is the current situation and future trend of the buggy industry? In the future buggy market, brand is benefit, and consumers’ brand recognition, satisfaction and loyalty will determine the competitiveness of enterprises in the market. Brand more and more attention by buggy enterprises, buggy industry first to open the rate of the problem is the brand, brand survival has become an unstoppable trend of development of buggy enterprises.
Buggy is a big category of children’s toys, including children’s bicycle, children’s trolley, baby walker, children’s tricycle, children’s electric vehicle five categories. Children’s bicycles are suitable for the age range of children from 4 to 8 years old. When choosing a bicycle, choose the appropriate size according to the age and height of children, that is, the bicycle with the saddle height from 435 to 635mm. When choosing a vehicle, pay attention to the size of the handbrake handle.
With the growth of population and the improvement of people’s living standards, people create a higher and higher quality of life for children. Parents will try their best to meet the needs of children. Only with the demand, the market has room for development, thus giving the development power of the buggy market. At present, the buggies develop very rapidly, and the types and functions of buggies are constantly updated. The novel buggies can attract more consumers and promote consumer consumption. The market scale of Chinese buggies has reached 15.67 billion yuan, and the market scale will continue to increase in the future.
With the rapid development of China’s economy, people’s living standards are improving year by year. If a new baby is born in a family, the family will do its best to provide the best material conditions for the baby if the financial conditions allow. Buggies are the most typical and common products for babies and children, and now the country has opened the three-child policy, so the buggies have a very large market。
The buggy industry is currently the sunrise industry with the most promising investment prospects. In the next three to five years, the industry will become the most dazzling industry in China. Buggy enterprises should constantly improve the design ability, according to the characteristics of children and market demand, design products that meet the needs of consumers, and on this basis, continuous innovation, so that the buggy function is stronger, more humane
At present, Chinese stroller manufacturers are mainly concentrated in East China where Jiangsu, Zhejiang and Anhui are located, North China where Hebei Pingxiang and Guangzong are located, Guangdong Zhongshan and South China Sea, South China Sea, etc., Hubei Hanchuan and Fujian also occupy a certain share. Among them, East China accounted for 41% of the market, North China accounted for 38%, South China accounted for 14%, and other regions accounted for 7%.
In the past ten years, the stroller domestic market has been a great support for development. This is mainly due to three reasons: first, the change of consumption target groups. Parents born in the 1980s and 1990s have emerged as the main force of buggy consumption. Second, with economic development, people’s ideas have changed. General urban buggies have been transformed from luxury goods to household necessities, and even rural buggy consumption has developed considerably. Third, e-commerce platforms and other more convenient sales channels have matured and grown, playing a great role。
As the first person responsible for product quality and safety, the enterprise must provide safe and qualified products. Brand-name products are generally guaranteed by superior quality. To make their brand lasting, enterprises must rely on excellent product quality. There has been a shift in consumer trust patterns, with 69 percent trusting feedback from people who already own a product and only 28 percent trusting recommendations from manufacturers。
Consumer demand is constantly changing with the changes of The Times. Young parents’ requirements for buggies pay more attention to safety, convenience, comfort, fashion and the pursuit of individuation. Buggy enterprises must also adapt to this change, on the premise of ensuring quality, timely adjust according to the dynamic market demand, highlight the brand characteristics, make their own style, maintain the vitality of the brand, and replace the price war with innovation war, which is the guarantee of the healthy development of the buggy industry。
With the improvement of the standard of the buggy and the market quality demand, the quality of the buggy supplied on the market is also getting higher and higher. The rise of quality is accompanied by the rise of price. In the past, the buggy was mainly plastic metal, but now the buggy is mainly electric intelligent, which has been greatly improved in technology. Today’s “post-80s” have already become the main force of maternal and infant consumption, and “post-90s” have also become a new force of maternal and infant consumption groups. They are a young and dynamic generation, and a “group” with a high awareness of consumer brands.
The buggy industry research report aims to start with the strategy of national economic and industrial development, analyze the future policy trend of buggy and the development trend of regulatory system, and tap the market potential of buggy industry. Based on in-depth research of key market segments, it provides a vivid description of market changes from the perspectives of industrial scale, industrial structure, regional structure, market competition and industrial profit level. Clear development direction。
And No. 51, Dongcheng Road, Dongsheng Town, Zhongshan City, Norbaby Daily Products Co., Ltd. developed a 4.90kg weight can be carried on the plane and consigned, powder coated aluminum frame, one-hand folding system three-speed adjustment system backrest, detachable portable, reversible handle, multi-position reclining seat back, with suspension wheels, five wire harness, folding self-supporting windproof and fire-proof, Suitable for babies aged 0-36 months, EVA front wheel 5″+6″ rear wheel, front wheel 360° rotation, rear step double break。
Breathable mesh rear window, adjustable canopy, can be used from any mode, EU standard five-point seatbelt system, suitable for all types of road surface, armrest detachable, easy for mom to operate, this product can be customized, including fabric color, wheel size. Frame color, logo, packaging, etc., it has been passed EN1888, maximum load 22kg。
We warmly welcome customers from all over the world to establish business relationship with us, whether it is product design or technical issues, we are confident that we can provide you with the greatest support in the baby industry.
ROYAL BABY
ZHONGSHAN CITY DONGSHENG ROYAL BABY COMMODITY FACTORY
Address：No•51,Dong Cheng Road ,Dong Sheng Town ,Zhong shan City，Guang Dong province，China。
Mobile phone ：﹙0）13631172313
Skype：live：aoebaby
E-mail：Grace•lau@zs-rb•com
Http：∥www•royalbaby factory•com
Post time: Feb-17-2023