Once, Long Cheng Group is a representative of Zhongshan stroller enterprises, its largest number of workers reached four or five thousand. Later, due to the influence of many reasons, Long Cheng Group has been Lerui baby China merger and acquisition. Although Longcheng Group has disappeared, as the representative enterprise of Zhongshan stroller, it has trained a number of professional talents for Zhongshan stroller industry. Reporters learned in the interview, now Zhongshan many newly established stroller enterprise leaders, engineers have worked in Longcheng Group experience and background, and this has become a big advantage of Zhongshan stroller. Liao Zhenhui, chairman of Tong Meng Group, said that Longcheng Group’s products are mainly exported, and the cooperative enterprises are overseas large enterprises, and the overseas market has relatively high requirements for products, which makes Longcheng’s staff quality, quality awareness is strong. After these people set up their own buggy enterprises, they will also extend the awareness of quality to the products, to ensure the quality of the buggy products. Talent advantage ensures product quality and improves the R&D capability of the enterprise. Liao Zhenhui said, Longcheng Group’s research and development personnel and overseas contact more, more extensive information, see further, more broad thinking. They often have good ideas, good thinking and good technology in the research and design of buggies, which also makes Zhongshan buggy enterprises have more advantages in research and development and innovation compared with other regions. Zhongshan stroller industry chain is relatively sound. As one of the earliest baby buggy producing areas in the early stage of reform and opening up, Zhongshan baby buggy has a long history of development, and there are dozens of small parts of a baby buggy, which requires a lot of raw material parts suppliers. There are hundreds of small and large stroller accessories manufacturers in Zhongshan, which can fully meet the one-stop procurement needs of stroller enterprises.
Zhongshan, Dongguan and Foshan in Guangdong Province, Ningbo and Pinghu in Zhejiang Province, Kunshan in Jiangsu province, Pingxiang in Hebei Province and Hanchuan in Hubei Province are all famous stroller production clusters in China. Zhongshan baby products industry is a typical export-oriented industry, the main export products are strollers and toys. At present, Zhongshan has about 100 baby carriage enterprises and more than 100 related supporting enterprises, which has formed a relatively complete industrial chain. The enterprises are mainly concentrated in Dongsheng, Henglan, Xiaolan, Shaxi and other towns. In recent years, driven by factors such as the upgrading of consumption structure and the comprehensive liberalization of the two-child policy, Zhongshan baby products industry has ushered in new development opportunities. At the same time, the cooling of overseas market, the competition of homogeneous products, the entry of domestic and foreign big brands, also makes the baby products industry started a new round of “survival of the fittest” market “competition”, Zhongshan baby products industry has met new challenges. The future baby products industry, new market segmentation, brand promotion, channel fission, will bring new opportunities for enterprises and investors. How will Zhongshan baby products industry enterprises break through, in order to obtain more long-term development?
Zhongshan stroller industry started early, stable development, research and development ability is strong. Through OEM (original entrusted production, commonly known as “OEM”) production mode, Zhongshan stroller enterprises, including Tong Meng, have been cooperating with some foreign large enterprises, and the geographical advantages are obvious, enterprises have wide contact, quick information flow, and more open thinking. In recent years Zhongshan launched a lot of new creative baby carriage products, from time to time in the market become popular products.
Compared with other industries, baby products industry has attracted a lot of foreign investment in recent years. Retail hypermarkets, the Internet and other industries of capital and talent have come to this fertile land to “take root”, intensified industry competition. According to the government staff of Dongsheng Town, Zhongshan buggies are subdivided according to the size of enterprises. There are large enterprises such as Lemeida and Baobao, which have thousands of employees, but the number is small. There are also small and medium-sized enterprises with dozens to hundreds of employees. And small and medium-sized enterprises own few brands, is also a big difficulty in the development of Zhongshan buggy industry. Buggy industry product homogeneity phenomenon is serious, there is vicious low price competition, this is the whole buggy industry common disease. Some enterprises do not do market research, do not innovate, rely on the simple “bring doctrine”, blindly low-price competition, seriously disturbed the order of the industry.
In August last year, Zhongshan Baby and Child Products Association was established, aiming to help the development of Zhongshan baby and child products enterprises and build a good communication platform between enterprises and the government. Sun Shuyi often comes into contact with Zhongshan baby and child products enterprises during her work in the association. In this case, she believes that in order to better protect intellectual property rights, enterprises in the industry focus on patent application from the beginning of research and development, and strive to get the patent certificate at the fastest speed. To this, Proke company He Cunyou quite feeling. Years of working experience, let He Cunyou also saw a lot of enterprise rights protection difficulties. An enterprise once sued a small workshop for violating the intellectual property rights of its stroller products. As a result, the small workshop was closed and the enterprise was compensated for a loss of 100,000 yuan. “Too few, small workshop imitation products, sales of products during the profit of more than 100,000 yuan, small workshop closed in this place, in other places can open up, there is no way for the enterprise.” Patent disputes are difficult to file, investigate and collect evidence, difficult to implement compensation, high cost and long time to protect rights, and some enterprises voluntarily give up legal rights. In his view, the protection of intellectual property rights is a big weakness in the development of baby products companies. In view of the problems of small and medium-sized enterprises, such as fewer self-owned brands, fierce competition of homogeneous products, and difficult rights protection for enterprises, Sun Shuyi said that the association will actively communicate with the government and discuss countermeasures to strengthen the industry’s intellectual property protection. Organize enterprises to participate in baby and child exhibition, and help enterprises to expand new sales channels; Enterprises are encouraged to apply for famous brand trademarks.
In Zhongshan, compared with the lighting industry in Guzhen, there is no intellectual property rights protection center that can solve the problem of difficult rights protection for enterprises.” Sun Shuyi said, “But Zhongshan’s baby products industry, indeed has a huge development potential and technical foundation, I hope the development of this industry can be paid attention to, to a higher direction.”
And Zhongshan Dongsheng Town Nuo Baby Daily Products Co., LTD., produced an automatic folding and closing system, this product is super easy to fold and expand, can be opened and closed in one second with one hand, small folding size stroller bracket, car seat bracket, adjustable canopy, breathable mesh cloth rear window, multi-angle adjustment backrest, can be used from any mode, perfect for 0-36 months baby use, Removable bumper, with front 6 and rear 7EVA wheels, wheels with shock spring, front and rear wheels removable, with suspension, reclining seat for backrest, EU standard five-point seat belt system, single link braking system, easy operation for mother, 300D mixed color fabric, customizable color, customizable logo, logo/packaging/pattern, small stroller suitable for all seasons, Easy to carry, 360° rotating front wheel, suitable for all kinds of road surface, handrail detachable, it has passed the EN1888 European Union standard, maximum load 22kg
Interested parties can contact us through the following ways, we are very happy to serve you, we warmly welcome customers from all over the world to establish business relations with us, whether it is product design or technical problems, we are confident to provide you with the greatest support in the stroller industry.
ROYAL BABY
ZHONGSHAN CITY DONGSHENG ROYAL BABY COMMODITY FACTORY
Address：No•51，Dong Cheng Road ，Dong Sheng Town，Zhong shan City，Guang Dong Province，China。
Mobile phone：﹙0﹚13631172313
Skype：live：aoebaby
E-mail：Grace•lau@zs-rb•com
Http：∥www•royalbaby factory•com
Post time: Feb-15-2023